Attention over information

Most training is based on delivering information. The idea is that a well-researched solution to the problem of participants exists and can be delivered efficiently, by a competent expert. This model may be fine for relatively uncomplicated tasks, but in those cases you might wonder if people would be better simply to buy a book.

Often, the information is leveraged by trainers who hope to industrialise their business so that they can earn money in their sleep. The thought of which would make me lose sleep at night, if I were their customer.

The problem is worse when the world is already overwhelmed with information, and each day our social media feeds are a veritable flood pipe of more things we’re supposed to know or understand.

The unhurried approach says the people are more important than the abstract ideas, and their personal challenges are more interesting than the stock solutions of conventional training.

With this approach each participant is treated uniquely, and we aim to work with and build on their unique experience and curiosity. This seems to us be far more likely to engage their attention which hugely increases the likelihood of discovery and change.

Photo by Walter Walraven on Unsplash